1. Monitor people who mention your
brand, your competitor, and your
product category
Using a social media monitoring tool, you can
ensure you stay up to date and aware of any
Twitter mentions of your brand, competitor or
your product category. This will enable you to
locate warm leads on Twitter, the ones already
interested in what you have to offer.
Many users might also be mentioning you
without using your Twitter handle . It's important
that you also set up a system to catch these
mentions and reply to them.
Users might be asking for advice or solution,
looking to buy your or your competitor’s product.
They might be complaining about something or
praising your brand.
In any case, if you find them in time, you’ll get a
potential customer. And needless to say, you’ll
also get perks from other users who have seen
your replies to a tweet.
Awario is a social media monitoring tool that
can help with this. Awario is able to
track mentions of your chosen keywords in real
time, and enables you engage with your potential
customers.
2. Participate in Twitter chats
Twitter chats attract niche communities. While
it's definitely not a good idea to hard-sell on
Twitter chats, you should give them a try and
join a number of conversations - you'll find niche
influencers and connect with people that are
truly interested in your industry.
With Twitter chats, the topic of discussion is
usually posted in advance, so make sure you
have some ideas to share. If not, though, it's
completely fine to listen to what's being said
and connect with people later outside of the
chat.
Don’t forget to follow the unspoken rules: no
long speeches, no repetition of what's been said
before you've joined in, don’t be rude and don’t
change the topic.
Afterwards, follow participants you’ve connected
with and make a Twitter list to keep all key
participants in one place.
3. Share retweetable content
It's common knowledge that content you post
should be unique and interesting to your
audience. However, there are some additional
things you can do to help boost the reach of
your messages through re-tweets.
Include images
Studies show that tweets with images
garner significantly more engagement than those
without. This isn’t surprising: as Twitter is still a
mainly text-based platform, posts with images
(or even animated GIFs) stand out and grab
audience attention. Also, as the 140 characters
limit can be restrictive, an image can help
convey a message better than just the
available words.
If you are selling a product, even if it's a digital
one, include a photo of it. It makes a product
look more real, and therefore more appealing to
your customers.
Ask for a re-tweet
Don’t assume your readers know what you want
them to do: tell them. Ask them to re-tweet your
content. After all, it's just a simple call-to-
action. And studies have shown it works .
Tweet quotes
Quotes, especially inspiring and thought-
provoking quotes, can be a great way to
get retweets. They can be from thought leaders
and experts from your industry - and that can
help people associate you with well-known
authorities - or they can be your own.
“Teaser” quotes from your own blog posts can
help draw reader’s attention to your work. These
quotes should provide some perspective on your
post’s content - and, of course, they should
be catchy and exciting (where possible).
4. Run contests
Contests are Twitter’s most favorite hobby. And
this is perfectly justified: retweets and followers
jump up every time a contest is introduced.
Choose a prize that's both attractive and
relevant to your brand. Also, use hashtags, both
simple ones, such as #win, #competition, and
more brand-specific ones draw attention and
increase public engagement. Use Awario or
another social media monitoring tool to keep
track of mentions of your contest. After the
contest, profile the winner(s) on your Twitter
feed, and let the readers know about any other
future contest plans.
5. Repeat your tweets
Simple, and terribly effective.
No matter how amazing your tweet is, it’s half-
life is only around 24 minutes . How many of
your followers will be online in that time frame?
Not enough.
Many studies have shown that repeating a tweet
a couple of times leads to more likes, retweets,
and ultimately leads.
Of course, that doesn’t mean you should be
spamming your information every hour like news
channels do, but don’t hesitate to reuse the
content you already have.
Source: socialmediatoday
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